![]() Under the Meta Verified offering, users will pay a monthly subscription fee – $14.99 for people using the Facebook or Instagram app on an Apple iPhone or an Android phone, with a lower charge of $11.99 for web access – to enjoy features including: a verified badge on your account, certified by a piece of government ID a monitoring service to deter account impersonators increased visibility and reach for your account, such as in search and recommendations and personal support for problems with your account. “Meta is seeing clear headwinds on the digital advertising model and this is a low-hanging-fruit way to potentially pick up some incremental revenue,” he says. Musk has launched a revamped Twitter subscription service to offset the company reliance on advertising, although its ad business has also suffered self-inflicted blows.ĭan Ives, an analyst at the US financial services firm Wedbush Securities, says launching a subscription service is an obvious response to challenges that have already resulted in Meta announcing plans to cut 11,000 jobs. In its most recent quarterly results, Meta reported a 4% drop in revenue while other platforms, including Snap, Google and Elon Musk’s Twitter, have also warned of a weak advertising environment. Then there is general economic weakness, to which any advertising-dependent social media or search company is susceptible. Meta said the ruling did not prevent targeted or personalised advertising, but it is very clear what the EU, which is a highly influential tech regulator, thinks about Meta’s user data-oriented business model. Last month Meta’s business model was dealt a blow by a ruling that the company’s legal justification for targeting users with personalised ads broke EU data laws. Of course, many users have opted not to be tracked, and Meta warned that the change would reduce its 2022 ad revenue by $10bn. In 2021, Apple introduced privacy changes that required apps sold on the Apple store to ask users permission to track their activity across other apps and the internet – a key means of gathering data for targeted adverts. This advertising-based model accounted for 98% of Meta’s $116.6bn in revenues last year, but it faces problems. Facebook generates revenue from building profiles of those users and matching them with advertisers, who direct ads at people targeting their specific interests and background. ![]() ![]() Facebook alone has 2 billion daily users, while across all of Meta’s platforms including Instagram, WhatsApp and Messenger the total is just under 3 billion. But the tracking-based ads that snoop on our every move are the historical anomaly, and they are on the way out.”įacebook and Instagram offer a goldmine of user data for advertisers. “Advertising has paid for editorial content and other things for centuries,” says Johnny Ryan, a senior fellow at the Irish Council for Civil Liberties and a campaigner for stronger protection of internet users’ data.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |